Role Of Competitive Intelligence Technologies In Travel

It is known that technology has affected businesses as well as individuals to a substantial level both in for benefits and annoyance. The travel industry is no exemption. There have been adequate discussions on whether technology has promoted the travel industry or has damaged it more.


The Internet, technology software and communications tools all have made the travel industry processes more accessible for every player. Technology has brought effectiveness, mechanization, data intelligence and more business prospects. It has inserted an assortment of new things to cater different customer requirements, swift development, innovation in services and products to be offered in the market. Traveller data and business openings for new entrants in the industry call them the disruptors.

New business concepts backed with travel technology

Airbnb is a typical case; the conception of staying in people’s homes during the travel is not a new idea and was done earlier. Technology has just enabled it by swift-moving and easily reachable global scenario. Technology and the internet have made data accessible to everybody easily. Having said that, what adds value to the traveller are applicable and planned insights from this data, assorted with the precise intelligence and insights from it. This is where the travel technology software comes into the picture.


Technology software playing a key role

Technology software tools have played an essential role of the driver of this transformation of coming up with the spot on traveller experience based on very explicit customer needs. Mobility, tracking, and monitoring of personal as well as social activities, especially predictive data analytics are what will influence the new business models and opportunities.

Needed technology actions by tour and travel companies to keep up with market competition:

  • Structuring of data
  • Real-time web data extractio
  • Social media intelligence
  • Price monitoring and comparison
  • Pricing and competitive intelligence
  • Data Intelligence and Analytics
  • Structuring of data

This is not restricted to the gathering of data but also arranging it in a precise and structured manner to be further used for different business use cases. This will further augment the potential of managing non-structured data to take it into utilization.

  • Real-time web data extraction

Swiftness and freshness of the information sketch out its real worth. Today the value of data lies in its real-time extraction from single or multiple sources. Customers want all information instantaneously and updated with real-time comparisons. Thus, explains the increasing use of software tools of DataCrops like online travel intelligence which assists in understanding the overall market dynamics and the competitive pricing strategies.

  • Social media data extraction and intelligence

Social Media data extraction is significant as it assists in grabbing the expanding user-generated content that travel companies are interested in for product and service reviews, guest feedbacks, customer complaints, brand monitoring along with competitor and market trend analysis. It also comprises of extracting and analysis of tweets, likes, marketing updates, discussions, promotions, pictures, and images.

DataCrops Social Media Intelligence solutions are well capable of analyzing professional and social data along with actionable analytics packaged with social media data extraction.

  • Price monitoring and comparison

The price monitoring software offers complete visibility into competitors’ pricing and product packages in the travel industry, enabling intelligence to make beneficial pricing decisions. The online travel industry is going forward with pricing intelligence software solutions that have the complete facility to extract pricing data from their single or multiple competitor web portals.

    • Pricing and competitive intelligence

With DataCrops competitor price analysis software and competitor price monitoring tools, travel companies can improve their price competitiveness, advance their competitor pricing analysis strategies and implement their pricing tactics successfully.

  • Data Intelligence and Analytics

With the understanding of consumer behavior through data intelligence and analytics, needed components like profitability and customer experience can be evaluated for travel and hospitality revenue management.

With all these advantages, users on both sides of this travel business cycle benefit. The booking engines and online travel portals are now more influenced by online research and price comparison. Tour operators can enhance their travel package offerings while completing their online reservations which they can enable with enhanced technologies, further capturing consumer insights as well as intelligence.


Key Takeaways

As per the travel companies, the expansion and progressions of technology have assisted them to augment communication, handiness, outputs, the swiftness of business, marketing and increase in overall revenue generation.

However, it has turned essential for traditional travel agencies to advance their business strategies in order to stay alive in the dynamically transformed travel marketplace. The modernized e-Commerce driven environment has made mandatory for these offline players to enhance their offerings with personalization and with efficiency to the current marketplace.

The traditional tour and packages operators will see additional evolution as technology is carrying on to advancements with every single day. As long as requirements for packaged tour and travel remain, there will be a space for travel companies as well as OTAs. DataCrops technology like Competitor Price Monitoring & Tracking Software for travel, flight, and hotel industry will go a long way in fulfilling this demand for the worldwide customers on both the business ends.

Decoding the Potential of Artificial Intelligence

Artificial Intelligence (AI) in banking is a leading force to reckon with. The technology—which enables machines to simulate and augment human intelligence—has manifested the potential to drive tangible, real-world business outcomes for the industry.


An OpenText survey revealed that most banks (80%) are well-aware of the benefits of AI and believe that technology is the business advantage of the future. In fact, most of them have started with AI initiatives. A USB Evidence Lab report found that almost 75% of banks with over $100 billion in assets say they are currently implementing AI strategies, compared to 46% of banks with less than $100 billion in assets. In another report by Autonomous Next Research, the aggregate potential cost savings for banks, attributable to their AI initiatives, is estimated to reach $447 billion+ in 2023.

These numbers are proof that AI has finally descended from the realm of fiction, bearing a groundbreaking potential for the banking industry.

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Artificial Intelligence: Galvanizing Growth for Banking

By letting machines to learn, adapt, and improve, AI isn’t only reshaping the operational structures across the board, but also relationships—with employees, customers, and ecosystem partners—that ensure business success. Below are some of the areas where technology is helping banks differentiate and beat the competition.

    1. Customer Experience

      AI is making customer service more efficient than ever. Today’s chatbots are evolving to interact with humans using contextual learning, which means that they are outgrowing their potential to think and respond like humans and providing relevant solutions based on real-time data. Juniper, in a report, has predicted that chatbots will be responsible for cost savings of up to $8 billion by the end of 2022, making it clear that the era of chatbots with human intelligence and awareness is here. In addition to this, AI systems have been helping banks analyze customers based on past interactions and customize financial products and services to meet their needs.

    2. Process Automation

      Banks have begun capitalizing on the power of AI to compete effectively in an increasingly saturated market. The technology has helped banks solve multiple internal challenges, which includes lower efficiency and increased labor costs. AI has radically streamlined a variety of back-office processes that once reduced productivity. By letting machines take over most of the manual and repetitive tasks, banks have been able to create a work environment where employees are focused on strategic and rewarding tasks, which exponentially increase performance, efficiency, and resilience.

    3. Event Forecasting and Predictive Maintenance

      AI has been helping banks see and shape the future. By deriving actionable insights from data, technology has made it possible for banks to predict events and anticipate risks. As a result, the combative measures to control fraud and money laundering have changed from prescriptive to predictive, saving millions. Using key recommendation engines, banks have also been able to up-sell and cross-sell their products and services to various customers.

    4. Effective Decision-Making

      Cognitive systems, enabled by AI, use augmented intelligence to uncover insights and provide optimal solutions. These systems use sophisticated algorithms and ensemble techniques to extract value from data and identify patterns and anomalies that help banks make consistent decisions based on existing as well as evolving business rules.

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  1. Improved Recall and Precision 

    The application of AI in banking has been effective in handling manual processes and reducing the possibility of errors thereby. The technology has introduced bots to enable automation of voluminous tasks such as data processing, which not only prevents errors but also saves costs by over 30% – 70%.

AI in Banking is Emerging But Not without Challenges

  • AI is still operating within the data conundrum. Most banks have huge but unspecified data, which results in faulty insights and derails the entire decision-making process. Imagine, for example, the severity of risks that could arise from KYC compliance processes if data isn’t verified, or the consequences of building fraud prevention strategies without the right data.
  • There is a sense of hesitation around AI as it is believed that technology will wipe out jobs for humans. It’s no secret that humans are far more fallible than computers, and this insecurity forms the basis for employees’ resistance to AI. Inspiring trust in AI is perhaps the biggest roadblock to its adoption in banking.
  • Scaling AI is where most banking firms find themselves at a loss. Confusion over how to define workflows, to what extent automation must be present, and where human intervention is required, still persists. Most enterprises have started implementing AI but aren’t ready for AI-first thinking.
  • Banks have a bigger challenge in addressing the cultural shift in order to best leverage AI. Every firm, even today, has a pool of legacy people, who aren’t receptive to any technology shift, let alone AI. These people show resistance to change, which means that, even if banks manage to adopt digital transformation, adoption without people actually using the new technology is difficult to achieve.
  • There aren’t enough AI experts who can offer a touch of reality to the rapidly progressing realm. In a recent Ernst and Young poll, 56% of respondents agreed that lack of talent and qualified workers is the single biggest bottleneck, impeding AI’s success.

The Future is Intelligent Banking

AI has brought a revolution in the banking sector. The technology is helping firms cross out traditional processes to introduce new, innovative methods that improve efficiency and create better experiences for customers and employees alike. However, the challenges of implementation are overwhelming. To make the best use of AI, banking institutions are required to rewire their DNAs. They need to find a middle ground where AI can work with employees in tandem and ensure that the technology is used responsibly. And, all of this can be achieved if banks find a way to bring people, processes, and data together and be persistent in the face of change.

How to Use Your Android as a Wi-Fi Repeater

We all get frustrated when a Wi-Fi signal is nearby but is just out of our device’s reach. Sometimes, Android your Wi-Fi router doesn’t cover your entire home and this is where Wi-Fi repeaters or Wi-Fi extenders come into play. You can either buy them separately or you can extend the Wi-Fi reach by using your Android device.

For those, who are unaware, a Wi-Fi repeater is used to extend the coverage area of your Wi-Fi network. It works by receiving your existing Wi-Fi signal, amplifying it and then transmitting the boosted signal.
Android The Wi-Fi repeater feature is not present in Android devices by default but some manufacturers are including it in their upcoming models. Samsung introduced the Wi-Fi sharing feature with the Galaxy S7 and the Galaxy S7 Edge and it’s also present in the Galaxy S8 and Galaxy S8 Plus. Similarly, Huawei’s Honor 6X comes with this feature, dubbed as Wi-Fi Bridge.

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Step 1. Head to Google Play Store and download the NetShare-no-root-tethering app.

Step 2. When you open the app, you will see the Share internet connection tab. Click on the button to enable it. This basically repeats the Wi-Fi signal you are connected to.

Step 3. It must be noted that you cannot change the name or the password. The name of the new Wi-Fi network that is transmitted from your phone will be the Network Name displayed in the app. The Wi-Fi key will be that of the Network Password.

Step 4. Once you enter the password, try to connect to the Wi-Fi network. This will fail because you still need to enter the proxy settings.

Step 5. If you’re using the Wi-Fi repeater on a Windows PC, you will have to change the proxy settings. Head to Control Panel > Network and Internet. Go to Internet Options and then Connections. Click on the LAN Setting option below.

Step 6. In the Address box, enter and enter 8282 in the Port box.

Step 7. Save the settings and test your connection. You will now have access to the Wi-Fi network transmitted from your Android phone.

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Step 1. Download the Net Share app.

Step 2. Once you open the app, tap the Start Sharing button at the bottom.

Step 3. Connect your device using the SSID and password mentioned in the app.

Step 4. In the case of a Windows PC, you’ll have to head to Control Panel > Network and Internet. Go to Internet Options and then Connections. Click on the LAN Setting option below.

Step 5. Change the Address to and enter 44355 in the Port box.


In my case, both the apps worked without any hiccup. However, I noticed that I was losing the Wi-Fi connection on my Windows laptop quite often with the Net Share app. However, it would reconnect immediately.

What do you think of these apps? Do you see yourself using them? Do drop a line or two in the comment section below. We’d love to hear from you!


Artificial Intelligence Era Requires New Approaches Talent

As a Huawei Era partner and a member of Huawei’s Key Opinion Leader Program, I joined three other experts conducting several keynotes at Huawei Connect in Shanghai all related to the question of how to develop talent in the AI era; Dr. Hao Lu, who is the Chief Innovation Officer at Yitu, Huang Weiwei, who is the Senior Management Consultant for Huawei, and Qian Wang, who is the Co-Founder of Mai Mai.


A Sequoia China report that was revealed recently mentioned that there are over 1,000 AI companies registered in China currently. These companies account for nearly one-fourth of all AI companies across the world. China is, hence, second only to the United States when it comes to the most number of enterprises linked to AI within the country.

The Impact of AI Talent on Company Performance

With the horizons dictating artificial technology expected to broaden in the future, one can tell that AI talent will have an imperative role to play in company performance. The talent that a company possesses in the field of AI dictates how well they’re able to manage the analytics for the future.

The best AI talent in the market will realize the performance of different models and harness their potential to help them perform at their full potential. This knowledge is what AI companies will crave in the future.

As the age of AI kicks in, the management philosophy will also change. While previously managements were involved in routine decision making and innovations, the AI age will define how organizations now rely more on their top talent to define and lead innovation. The innovation that the workforce inside an organization brings would be the differentiating factor for all forms of AI companies. Their workers would help propel them forward and foster innovation for them. Realizing the impact of their employees’ creativity in the overall company policy, organizations would also reward this talent accordingly.

AI now dictates a major part of the talent pyramid. AI professionals and data scientists have revamped the way people look at the pyramid because the decision making has come down from the top tier to skilled workers below. Data scientists and AI professionals are more involved in the decision making process as they are the ones leading the process of change within the organization.

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What Does It Mean to the Talent?

With rapid advancements in AI, the top talent out there keeps a stringent check on the job market. Knowing that the talent will play an important role in AI advancements, it is pertinent to see what these advancements mean for all of this talent.

The following skills or qualifications will be expected of employees in the future:

More Specialized

Rather than being exhaustive and trying their hands at everything, employees of the future will have to specialize in one specific field; be it data labeling, machine learning or parallel computing, the upcoming talent should identify one facet of AI and start working on it. With the need for enhanced innovation and skills in the future, you cannot exhaust yourself by trying to study everything in one go.

More Comprehensive

The need for specialization, mentioned above, would require a more comprehensive approach towards models at work. This is to ensure that errors don’t spread and are not found in the first place. Since a single error in the analytics stage can destroy momentum, comprehension is something that should be guaranteed.

More Attentive  

Humans tend to make costly errors, too, when it comes to AI. This is exactly why attention is a quality expected from future AI talent. They should remain attentive and at the top of their game at all times.

Recruitment of Highly Qualified Talent

With the passage of time, and with developments in the field of AI, there will be a special focus on recruiting only the top qualified talent in the market. The core talent in the era of AI would be the highly qualified workers coming through and leading the change.

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This highly qualified talent can relate to:

  • Application of AI
  • Cloud Computing
  • IoT
  • Industrial Robotics

The talent of the future would be required to:

  • Provide data insights
  • Apply AI technology across different scenarios
  • Maintain human computer interaction
  • Respond to dynamic changes
  • Customize demand
  • Diversify industry business
  • Maintain various business standards
  • Coordinate among different platforms
  • Maintain demand for safety and reliability

Main Strategies for Enterprises to Develop In-House AI Talent

With the heightened focus on ensuring the availability of top AI talent, organizations can also take the safe and reliable way out of developing this talent within their own enterprises.

The following are some strategies to augment the growth of in-house talent within your enterprise:

  • Have a clear vision of what you expect and want from AI talent in the short and long run.
  • Have multiple agile teams that deal with the customer’s journey.
  • Ensure the availability of data to the best data sets.
  • Maintain a culture that is driven by data.
  • Maintain an end-2-end lifecycle management for AI.

How Huawei Develops Top AI Talent

Huawei’s method of developing top AI talent is based on four strong pillars.

  • Continuous investment on basic research
  • Talent acquisition from a global scale
  • Strong framework and application.
  • Leading technology and solid theory.
  • Convenient platform with a learning mode.
  • Practical and up-to-date training.

Huawei Developer Program

As part of their efforts in this regard, Huawei has also built a developer program to foster the growth of talented AI individuals. This program will help Huawei in collaborating with developers, universities, research institutes and partners to build a better talent pool and ecosystem for supporting AI resources. Huawei has decided to invest over 140 million USD to ensure that AI talent education is supported and made a priority. This cost covers scientific research, AI courses, and talent training.

China has grown as one of the world’s most potent forces when it comes to AI. The country promises to revolutionize almost everything—from policing to driving to healthcare—by using AI. Beijing is investing big on the technology and plans to create an ecosystem that best works in its favor. Huawei has a strategic position in this regard for they will act as the pioneers of this change.

How to Improve the Visibility of Your App on the Play Store

Visibility , it is expected that the total revenue earned through mobile apps would surpass the figure of $189 billion by the end of 2020. Now, this is huge. Needless to say, figures siggest a promising future of all the app developers. However, developing a website alone is not enough. Given the app deluge, developers need to tread cautiously when implementing an idea, affirming its uniqueness and then channelise the app to outreach potential customers.


Yes, you heard that right. Even though you are a developer, you need to market your app. Simply upload an app on the play store would not fetch the anticipated results. The app needs to be tailored to map the user’s expectations. To be precise, you need to take a step to improve your app visibility. The app store page should be such that it entices users to download. Right from the icon to the description, the keyword, and the title, all have to be perfect to gain a minimum level of user traction.

This would not just drive traffic but also leverage the conversion rate. Now, if you have recently opted for e-commerce website development, then you need to have a walk through the different ways by which you can optimize your app.

Optimising App for the Play store

App Store Optimisation

The certified method for optimizing the app within the play store, App Store Optimisation or better known as ASO is something you should pay heed. ASO itself opines strategies and ways by which developers can improve and enhance the visibility of apps within the store.

The optimisation technique implants off-the-page and on-page factors proven to leverage the ranking of your app. Adhering to the layout of ASO increases the odds that people drifting towards your app and even downloading it.

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ASO methods

  • Embed keywords in the name and description of the app

The first and foremost thing to cater to is the name of your app and its description. You need to make sure that the name along with the description has the keyword within it. It helps users track your app hassle freely. In case you are not sure about the keyword, you can conduct surveys and votes to find the suitable one.

  • User Reviews & Ratings

An app that has positive reviews and higher ratings would no doubt outperform others and considering the above, your app visibility automatically improves.

  • Downloads

The greater the number of app downloads, the higher its value. Every single download instills trust and increases the possibility of further visibility. The Play store never hesitate to block your app so always be careful.

  • An Attractive & Apt Icon

Your app icon should be such that it voices your business. It should speak for itself, meaning that as soon as users view the icon, they can figure out what your business actually strives to attain. The more informative icon has a greater appeal on users and so increases the conversion rate.

  • Integrate A Freemium Model

According to research, 98% of the earned app revenue is from free to use apps with an option of in-app purchases. And it a known fact that users would prefer apps that are free to download as compared to the ones that need to be purchased before downloading. In order to enhance your app visibility, you need to witness a many downloads,  so opting for a free app would be the best choice for your ecommerce website development.

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  • Improve Online Presence By Sharing Content

An important factor that would promote your ecommerce website development is enhancing the online presence of your business. In order to drive users to your app, you need them to know. Creating blog posts, websites, sharing content, etc are some of the best ways to create awareness about your business and direct visitors towards your app. You can also invest in the paid promotion or in case money seems to be an obstruction, you can promote your business through social media channels. Creating engaging content on social media about your business not only drives traffic but also turns them to potential users.

  • Modify Your App Regularly

User reviews and feedbacks aren’t just to fill the blank but they need to be heard, respected and implemented. One of the key elements of any business is to abide by the customers’ expectations and the same goes for e-commerce and Magento website development. You need to update your app frequently so as to keep up to the market trends and map industrial standards. Regular updates affirm that the app is free from bugs and can function seamlessly under all circumstances. Further, adding new features tend to attract users more, in a way facilitating higher app visit.

  • Apply For An Award

To stand out from others on the list, you need to have something exclusive. Having distinctive features is good, for one but to be the best you need to have the best. One way is to apply for rewards and if your app receives the same, the news gets flared and people know more about your business. This helps to build a network of users who might visit your app and download the same.


Having an app on Play store is different from having a revenue-centric app. As a developer, your task is to develop an app but what value does the app hold, if it fails to generate decent revenue. Nothing, right?

So, optimising an app or increasing its visibility is not an option any more. Instead, if you need your app to survive in the fast-paced competitive world, you need to take up measures to enhance and improve visibility

These 5 Things to Comply with Data Protection Regulations

Compliance with data protection regulations can be a complicated, heavy load to manage, especially for small to mid-sized businesses. For example, Verizon’s 2018 Payment Security Report, shows that, although improving, only 52% of companies meet full compliance with PCI-DSS.

Data Protection

In the last few years, we have seen regulations updated to reflect new technologies and ways of working. Issues like data privacy are now placed center stage by regulations like the General Data Protection Regulation (GDPR) with legal nuances and exacting requirements.

Meeting compliance requirements is a full-time and ongoing job. Often, companies have to meet a mosaic of regulations too, including state, sector, and global, complicating the landscape even more. Using managed IT services that specialize in helping your company met data protection compliance is a vital tool in the compliance armory of the SMB.


Money: Fines for non-compliance with data protection regulations can be hefty. Under the GDPR, the largest fine is up to 4% of global revenue or $23 million, whichever is largest. Other data breach and non-compliance fines may not reach these figures, but they are still often tens of thousands of dollars.

The World Economic Forum has stated that what was previously considered a large data breach a few years ago is now normal. The risks of a data breach cuts across companies of all sizes, and if you are breached you could end up with a large fine.

Data Handling: Data protection laws require you to look carefully at your cybersecurity, general security, and privacy when utilizing personal data and Protected Health Information (PHI). This can be complicated and involve various legal overtures. Your firm will need to have an understanding of data classification, audit, data privacy, and data security. This requires specialist skills. Managed IT service and support companies with compliance expertise help you meet regulatory requirements letting you focus on your core business.


Competition: In a report by an analyst firm, 85 percent of U.S. companies believe that the data protection law, GDPR, will make it harder for them to compete with European companies. The Ovum report also pointed out that data privacy regulations are not uniform across the world. The U.S., for example, has “unclear, varying laws” across different industries and states. The California Consumer Privacy Act (CCPA) is one such U.S., state-centric law which came into effect in 2018. How this law impacts organizations outside of California can be a complicating factor in a company’s choice of where to do business.

Skill costs: The changing technology landscape means that data protection compliance is also changing. Keeping up with new regulations and new laws is something that requires a high level of skill in the legal and technical aspects of compliance. Skills in the area of compliance cost money. The average salary of a compliance officer in the U.S. is $63,746 and can be as much as $155,000. Using an outsourced IT services company helps to bridge this cost.

Reputation damage: The 2017/18 Kroll Annual Global Fraud & Risk Report found that three-quarters of companies experienced damaged reputation due to fraud and cybersecurity incidents. Data protection regulations are designed to prevent data loss, which would otherwise result in company profile damage. Managed IT services and IT support help to get your compliance measures into a compliant state to help prevent data breaches.

Data protection compliance is not something to take lightly. It requires expertise and diligence to meet the exacting requirements of modern data protection regulations and laws. Getting compliance right when you are a small to midsize company is a challenge, but is an essential component of your

5 Top Reasons to Assess Your Cybersecurity Risk Right Now

Risk Running a business can be risky since you don’t know when disaster can strike. For example, one day you could be going on with normal operations and then one of your machines just breaks down. If you didn’t have a contingency plan for that, you can lose a lot of money from stalled operations.


Nowadays, businesses also have to consider cybersecurity threats. As a business owner, you never know when a hacker may decide to intrude into your system. For that reason, cybersecurity risk management is an important aspect of running modern day businesses.

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Advantages of Cybersecurity Risk Assessment

In today’s digital world, cyber attacks on businesses have become increasingly common. The importance of cybersecurity assessments has also been increasing. According to AusCERT, a leading Cyber Emergency Response Team based in Australia, by performing an assessment on your business’ web assets, organizations can benefit in a number of ways:

1. Helps you Retain Customers

If you run a business, you are directly responsible for managing its reputation. This means that you cannot allow bad publicity to tarnish your name and operations. Cybersecurity breaches are bad for your image because they show the public that their information is not safe with your business. Therefore, having a proper cybersecurity system reassures clients that you care about them. That way, you keep your current customers and even attract new ones.

2. Minimizes Losses

The thing about cybersecurity is that they can be very costly for your business. Before you proceed any further you need to know what is cybersecurity risk. This is a threat to your online system’s security. Hackers can try to gain access to your servers and system without your permission.

When they do so, they can steal the information and ask you for a ransom so that it doesn’t go public. You can also incur losses from concerned customers that can take you to court for failing to protect their data.

Either way, cybersecurity risk management helps you minimize the losses by reducing the probability of system breaches.

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3. Protects your Business from Information Leakage

Some hackers may attack your system, and then leak it to the public for fun. When this happens, it leaves your firm at a competitive disadvantage, especially if the data included crucial information about your next product launch. By performing a cybersecurity risk analysis, you get rid of any loopholes that hackers may use to steal important company data. That way, your secrets remain safe, and your competitors don’t know what to expect from you.

4. Helps to Improve Employee’s Willingness to Work

Apart from client information, your system also contains vital employee information, such as their date of births, residential address, social security numbers, bank account details, and other private data. For that reason, having a strong cybersecurity policy and measures helps gain the trust of your employees and increase engagement. They will be more willing to work, improving the overall output and leading to more profits.

5. Keeps Things Organized

Imagine a scenario where you didn’t have a proper cyber security protocol in place. A data breach could cause panic and bring about chaos in the IT department and other related staff. As a result, some projects may be stalled in order to deal with the risk at hand. Unfortunately, such a move can make you lose money and precious time. Therefore, having proper cybersecurity measures helps to maintain order and makes sure that the organization meets its objectives without any delay.


To minimize losses, you have to prioritize cybersecurity risk assessment so that you know what dangers to expect and how you can deal with them. Having a proper cybersecurity plan also gains the trust of your employees, customers, and the public. It portrays your business in good light and minimizes the probability of loss due to data breaches and lawsuits.

Why Progressive Web Apps (PWAs) are so valuable

Progressive Content creators working in a range of industries have found success in the connected world, with the explosion of new channels and tools increasing the opportunities for them to communicate and connect with their audiences. The Rolling Stones are a great example of this –  they created a community platform to share their music and connect with over 250,000 fans around the world.

Our recent research found that 52% of locked down Brits are willing to cut the cord with social media giants such as Instagram and Facebook and would look to community apps dedicated to their particular passion. Evidently, there is consumer demand for such community apps, with the same survey revealing that over a third of individuals want to see dedicated apps from their favourite brands and influencers. More specifically, Gen Z would be interested in joining personal passion communities (54%) and brand community apps (41%).


This dramatic shift has given rise to the passion economy, which gives content creators the opportunity to capitalise on shared interests and establish niche community groups. As trust in mainstream social networking sites continues to fall, the growth of community platforms and apps has skyrocketed. Progressive Web Apps (PWAs) are helping to power these passion-driven communities, allowing creators and brands to move away from social media, to create more dynamic and interactive platforms. Unlike native apps which are written to run on mobile devices, PWAs are compatible with on a webpage, allowing individuals to search and access from any device.

Of course, not all of us have the knowledge or capability to create a functioning app. Influencers are relying on professional app developers,costing them time and money to build and maintain their own app. PWAs provide a great solution for this.

What do PWAs offer?

The key attributes that define PWAs can be viewed through two categories that reflect their value; connectivity and a dynamic and engaging user experience.


PWAs offer search engine discoverability and a linkable URL, meaning they’re identifiable as applications, so there’s no friction, zero installation required and they’re easy to share. For any creator, the shareability and power of URLs is significant. The ability for existing users to share your content is essential to the growth of your platform and having a URL alongside your app enhances that sharing function.

PWA’s have an added benefit of a Service Worker, which is essentially a script that runs separately to the main site. The role of Service Workers can play an important role in the development and maintenance of PWAs, they can allow you to reach functions such as cache network requests. As communities grow, platforms collect and store customer data from their web journey – from interactive behaviour to personal and sensitive data.

PWAs are accessed through a web browser rather than any app stores so they can be less costly and allow you to save time compared to native web apps. Alongside that, there is no need for users to download content as they do on a native application, PWAs can be accessed directly through a URL and so content can be accessed much faster and users’ phone memory is not compromised.

PWA’s cater to user demand for flexibility and seamless functionality, allowing individuals to connect and engage across multiple devices, including mobiles, laptops and tablets.

Dynamic and engaging 

PWAs allow users to experience app-like interaction on a web platform, delivering easy navigation and the ability to install to home screen browsers, allowing users to pin and ‘keep’ selected apps, just like those you download from an app store. The responsiveness of PWAs means that creators and users are not restricted by accessibility and the increased flexibility across mobile devices, laptops and tablets ensures that content is not compromised across platforms.

For creators, having fresh content is essential to keep views consistent and audiences loyal. Thanks to the role of Service Workers in the update process, it is easier for PWAs to be updated. PWAs also offer re-engagement UIs which hold functions such as push notifications – a key capability in increasing interaction and building web traffic across platforms. Engagement features significantly differ PWAs from native web apps as push notifications also work in the background so users remain connected with the latest content and updates. As native web apps are still dominant, it is important to note that these push notifications are not yet compatible with iOS as Apple only began supporting PWAs in 2018, however, this is expected to increase and the rollout of 5G networks will only serve to improve mobile device performance.

The future of community platforms

The current software landscape is dominated by native web apps and PWAs have been making some headway in becoming a primary UI with the likes of Google moving Android apps for Chrome OS to PWA. However, the transition and creation process needs to be simplified to help brands and creators make the switch from a native app to PWA. When building your community, you shouldn’t be held back by the barrier of your technical competence.

This is the challenge SaaS players in the industry are looking to tackle and increasingly, these providers are offering self-service models which allow brands and creators to build their own PWA-based communities. The incredible flexibility and control that PWAs offer when compared with traditional social media networks and native apps is undeniable. As the battle for consumer attention heats up, creators and brands will increasingly be forced to reassess what platforms and apps they leverage, and ultimately, selecting those which allow them to effectively engage with their communities with ease.

New tech solution enable democratic business

solution Following the COVID 19 pandemic councils across the country were forced to cancel or postpone council meetings. Legislation for formal council meetings and technological constraints prevented holding remote meetings but once legislation changed to allow members to attend remote meetings and vote,solution

Birmingham City Council took up the challenge to develop a technical solution that allowed the council to deliver council meetings online.

The Solution

Birmingham Council’s IT & Digital Service (IT&D) was tasked with developing a technical solution that would not only allow council meetings to be organised online but also to be streamed live with voting capability for councillors.

IT&D looked at several different types of technologies and decided on developing a unique solution that combined the streaming element of MS Teams Live Event with the organising features of MS Teams including the capability of MS Forms to enable the councillors to vote in the meetings.

The combination of technologies was a bespoke solution and a first across the UK. Birmingham City Council are now supporting other local authorities in developing the same solution. Due to the growing interest from other councils, Microsoft have started rolling out this capability.

The diagram below illustrates the steps involved in producing a Live event of a Team meeting:

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Training MembersOnce the solution had been tested, we set about providing training for members. Guidance was produced but more effectively, members’ “chat room” sessions were held – over several weeks (Birmingham has 99 members at the present time) – for members to “drop in” and test their connections, use of the different functions and practice with the voting forms.

The Extraordinary Meeting of the Full Council

The feedback from the meeting was positive – though no-one thinks this approach will replace face to face meetings long term! Whilst the agenda was short, just two items, it took a lot of preparation to get right. The resources needed to make it happen should not be underestimated – with input from members, democratic services officers and an IT team in support.

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The Impact

We will continue to schedule on-line meetings throughout May and June – we’re now exploring the use of video (initial meetings were audio only) including the use of a corporate background to give a consistent view.

The next challenge will be so-called “hybrid” meetings – whereby some members are present in the Council Chamber and others join via remote means. As the lockdown eases, more members will want to come into the Council House, whereas others must stay shielded.

We also await the Government’s next move on this – there have long been calls from some members for remote voting, to support members to work more flexibly. However, the regulations that currently permit this expire in May 2021.

List of 5 Open Source Internet of Things Platforms

Source An  IoT platform connects your company’s IT hardware with cloud or on-premise applications that eventually helps in developing several other software applications, usually for the connected devices.


On top of that if it is an open source IoT platform, it will be even more beneficial. Owing to this fact, it will allow easy customization of the working as well as will be free on occasions. Therefore, will be of great help for businesses which are just starting out.

Benefits to businesses with an IoT platform

With an IoT platform, smart device vendors can easily equip their products with IoT, which will eventually provide them with real-time insights, notifications, alert etc. Also, they can connect such things with customer’s smartphones as well.

IoT platforms can also be a boon for the companies present in the field of agriculture and transportation. This is because it can help these companies in real-time monitoring the devices, collecting data from the sensors, providing analytics for production, and also tracking of cargo shipment.

Moreover, an IoT platform can also help your business in improving customer experience in various domains. Mostly, it is used to provide personalized services to your customers.

IoT Platform Stats and Facts for 2020 and Beyond

  • It is estimated that in the next 5 years, IoT platforms will handle 44 Zettabytes of data of the newly connected devices.
  • IoT platform market is expected to grow up to 1.16 USD by the end of 2020.
  • It was found that nearly 300 IoT platforms are available today, but unfortunately, most of them are still under development. 
  • Most of the companies are outsourcing the development of IoT platforms. This will make their operating cost lower by 50% and can use IoT experts from other companies in developing these platforms.

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Here’s a list of top open source IoT platforms in the market:


Here, DSA stands for Distributed Services Architecture. It is an open source IoT platform that is used to intercommunicate the applications and devices of a company’s IoT infrastructure.

DSA’s architecture also enables a network architect that will help in distributing the functionalities b/w different computing resources.

A fully functional DSA system allows a developer to create applications for streaming data from devices.


It is an open source hardware platform for the IoT, which helps you in creating your out of the box ideas.

It is beneficial for businesses in building and modifying commercial products. Moreover, companies can easily create a replica of the prototype, which also works on all technologies, be it sensor-based, wired, or wireless.

With generating ideas to prototype creation and then making the final product, mangOH® makes sure that you don’t lack behind the competition, and your workforce doesn’t get wasted while creating a product.

Bosch IoT Suite

Bosch IoT Suite is an open source IoT platform that connects users with more than 10 million devices, be it machines or sensors.

Well, Bosch boasts of being the most secure IoT platform. Be it their cross-industry expertise or their strong middle ware capabilities, easy to use the software or its flexibility. Bosch – the name is enough.

Also, they have handled more than 250+ IoT projects and have more than 10 million+ connected devices.

Users of the IoT platform made by Bosch says that they do not experience any downtime at all. Well, this is an added advantage as no one likes a connection, which lags a lot.


OpenIoT is an open source IoT platform used to gather information from sensors via the cloud. It is also noted that OpenIoT is simple to use and can connect all your sensors. This is helpful in providing seamless IoT solutions to your users.

OpenIoT also provides smart solutions for developing smart cities. These solutions include crowdsensing, smart campus & assisted living. 

In 2013, it was awarded as the best Internet of Things Open Source Platform.

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It is an open source IoT platform that is used by businesses for collecting, processing and visualizing data.

It also uses IoT protocols set up by the industry, such as CoAP, MQTT, and HTTP. It also supports your on-premise infrastructure and cloud for delivering better device connectivity.

The dashboard is one of the best things in this IoT platform. It used data, visualizes it, and transforms the data. Also, it notifies you with updates regarding the attributes or any event which is occurring.

Moreover, the users can also access real-time dashboards and even remote device control is possible with it.


There are several other IoT-based open source projects that have been built to focus on assisting the developers in their urge to create IoT devices that are ever-evolving.

Organizations can focus on having open source IoT platforms as they can help companies in creating path-breaking products and services.